Privacy Policy

Welcome to the Yaamava Casino Privacy Policy. At Yaamava Resort & Casino, recognized as the best casino resort in California, we prioritize the protection and security of your personal information. This Privacy Policy describes how we collect, use, share, and protect information about you when you visit our website (en-yaamavacasino.com), use our mobile applications, interact with the Club Serrano loyalty program, book a stay at our AAA Five-Diamond hotel, dine at our restaurants, or participate in gaming and entertainment activities at our physical property.

By utilizing our services, whether online or in person at Yaamava Casino, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with the data practices described in this document, please do not use our services or website. We reserve the right to modify this policy at any time, and any changes will be reflected on this page with an updated "Effective Date."

1. Categories of Personal Information We Collect

To provide you with the premier experience you expect from Yaamava Casino, we collect various types of personal information. The specific data we collect depends on your interactions with us, such as whether you are browsing our site, signing up for Club Serrano, or playing table games and slots on our casino floor. We generally collect the following categories of information:

• Identifiers: This includes your real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, Social Security Number (SSN) (typically required for tax reporting on casino winnings), driver's license number, passport number, or other similar state or government-issued identification numbers.
• Personal Information Categories Listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e)): This includes information such as your signature, physical characteristics or description (via security cameras), telephone number, bank account number, credit card number, debit card number, or any other financial information provided during hotel bookings or casino credit applications.
• Commercial Information: Records of personal property, products or services purchased, obtained, or considered (such as hotel room reservations, spa treatments, dining reservations, and concert tickets), or other purchasing or consuming histories or tendencies at Yaamava Casino.
• Gaming and Activity Information: Details regarding your gaming history, slot machine usage, table game play, win/loss records, Club Serrano points earned and redeemed, and tier status.
• Internet or Other Similar Network Activity: Browsing history, search history, and information regarding your interaction with our website, application, or advertisements.
• Geolocation Data: Physical location or movements, which may be collected via our mobile application to verify your location for mobile betting or to provide location-based promotional offers while on the Yaamava Casino property.
• Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information: Security camera footage (CCTV) recorded when you visit our physical property, call recordings when you contact customer service, and license plate recognition data in our parking facilities.
• Inferences Drawn from Other Personal Information: Profiles created reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes to tailor marketing and promotional offers.

2. Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from You: For example, from forms you complete on our website, applications for Club Serrano, hotel reservations, casino credit applications, or when you communicate directly with our customer service team.
• Indirectly from You: For example, from observing your actions on our website or mobile app (via cookies and analytics) or tracking your gaming activity when you use your Club Serrano card on the Yaamava Casino floor.
• From Third-Party Service Providers: For example, from identity verification services, credit reporting agencies (if you apply for casino credit), booking engines, and marketing partners.
• From Automated Technologies: Such as security cameras (CCTV) and license plate readers located throughout the Yaamava Casino property for safety and security purposes.

3. How We Use Your Personal Information

We may use or disclose the personal information we collect for one or more of the following business and commercial purposes:

• Providing and Managing Services: To process hotel and dining reservations, fulfill ticket purchases for the Yaamava' Theater, manage your Club Serrano account, process casino credit, and facilitate gaming activities.
• Customer Support: To respond to your inquiries, investigate and address your concerns, and monitor and improve our customer service responses.
• Personalized Marketing and Promotions: To send you tailored promotional materials, newsletters, and exclusive offers related to Yaamava Casino, including free play offers, concert presales, and complimentary hotel stays based on your gaming activity and preferences.
• Improving Our Offerings: To test, research, analyze, and develop our products, services, website, and mobile applications to ensure we remain the best casino resort in California.
• Security and Fraud Prevention: To maintain the safety, security, and integrity of our website, physical property, databases, and other technology assets. This includes monitoring for fraudulent activity, cheating, or unauthorized access.
• Legal and Regulatory Compliance: To comply with applicable laws, regulations, and legal processes. As a casino, we are subject to strict regulatory requirements, including the Bank Secrecy Act (Title 31) and IRS reporting requirements for certain gaming winnings (e.g., W-2G forms). We will use your personal data, including your SSN, to fulfill these legal obligations.

4. Information Sharing and Disclosure

Yaamava Casino does not sell your personal information to third parties for their own direct marketing purposes. However, we may share your personal information with the following categories of third parties for the business purposes described above:

• Service Providers: We share information with trusted third-party vendors who perform services on our behalf. This includes payment processors, hotel booking engines, email marketing platforms, data analytics providers, and IT support services. These providers are contractually obligated to keep your information confidential and use it only for the specific services they provide to us.
• Affiliates and Subsidiaries: We may share your information within our corporate family, including the San Manuel Band of Mission Indians and affiliated enterprises, to provide cohesive services and joint promotions.
• Legal Authorities and Regulators: We may disclose your information to law enforcement agencies, gaming commissions, tax authorities, or other government bodies when required by law, regulation, subpoena, or court order. We also reserve the right to share information to protect the rights, property, or safety of Yaamava Casino, our guests, or others.
• Business Transfers: In the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Yaamava Casino's assets, personal information held by us about our users may be among the assets transferred.

5. Cookies and Tracking Technologies

When you visit en-yaamavacasino.com, we use cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and deliver targeted advertisements.

Cookies are small data files stored on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted). These technologies help us remember your preferences, keep you logged into your Club Serrano account, and understand which parts of our website are most popular.

You have the ability to accept or decline cookies through your browser settings. However, if you choose to disable cookies, some features of our website may not function properly, such as the ability to book a hotel room or log into the Club Serrano portal.

6. Data Security and Retention

We implement robust, industry-standard physical, technical, and administrative security measures to protect your personal information from unauthorized access, destruction, use, modification, or disclosure. This includes utilizing secure socket layer (SSL) encryption for data transmission, advanced firewalls, and restricted access protocols for our data centers.

We retain your personal information only for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy, or as required by law. For example, gaming regulations and tax laws require us to maintain certain financial and gaming records for specific periods, even after you cease to be an active customer.

7. Your Privacy Rights (California Residents)

If you are a resident of California, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, our business purpose for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions (such as completing a transaction, detecting security incidents, or complying with legal obligations).
• Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale or Sharing: While Yaamava Casino does not traditionally "sell" data, we may "share" data with advertising partners for cross-context behavioral advertising. You have the right to opt-out of this sharing.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service.

To exercise your rights, please submit a verifiable consumer request to us by contacting our customer service team. We will verify your identity before processing your request by matching the identifying information you provide with the personal information we maintain in our files.

8. Age Policy

Yaamava Casino is an adult entertainment facility. You must be at least 21 years of age to gamble, consume alcoholic beverages, or enter the casino floor. We do not knowingly collect personal information from individuals under the age of 21. If we become aware that we have inadvertently collected personal information from an individual under 21 without appropriate consent, we will take immediate steps to delete such information from our records.

9. Contact Information

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us:

Yaamava' Resort & Casino at San Manuel
777 San Manuel Blvd.
Highland, CA 92346
Phone: 1-800-359-2464
Email: [email protected]